 |
Until recently, you could successfully own and operate a business without investing in a web site. The reason is simple. There was no Internet before the nineties. Then came a time when owning a piece of the Internet pie became integral to business success.
Today, it is impossible to locate a successful organization that does not have some sort of presence on the information super highway. It is no longer good enough to have a well crafted, information rich and visually appealing web site. If it is not indexed by the search engines prominently, it will sit out there in lonely cyberspace and do nothing for your business enterprise. It is precisely for this reason that search engine optimization or SEO as it is mostly referred to has become such a major prerequisite to Internet business success.
As discussed earlier in my other articles on how SEO makes an effect on generating website traffic, it is as well important to know the key elements of SEO techniques. Domain names related to your website and more importantly to the keyword that focuses your website plays one of the crucial roles in search engine rankings.
You might wonder if keyword related domains did ever make a difference in SEO or SERP. If you are still wondering try getting a domain books.com or simply poker.com. In case you don't get those domains for yourself, which I am sure you wont, try researching if they are available for sale and at what price.
For instance website.com was sold for $750,000, chat.de for $470,000?marking the first and second highest valued domain sale this year so far.
Here is a small brief on SEO domain names, any single or 2 word domain name with no spaces, higher keyword ranked will always be the costliest. Not just because of the domain name being single or double, but more importantly the keyword search value.
You might wonder if keyword related domains did ever make a difference in SEO or SERP. If you are still wondering try getting a domain books.com or simply poker.com. In case you don't get those domains for yourself, which I am sure you wont, try researching if they are available for sale and at what price.
For instance website.com was sold for $750,000, chat.de for $470,000?marking the first and second highest valued domain sale this year so far.
Here is a small brief on SEO domain names, any single or 2 word domain name with no spaces, higher keyword ranked will always be the costliest. Not just because of the domain name being single or double, but more importantly the keyword search value.
Traffic Generating Domain Names that are SEO Friendly
You can acquire traffic generating domain names in one of two ways. You can either buy them or create them. It is a good idea at the outset to integrate the selection of the right domain name with your Internet web site hosting as well as your SEO strategy. Carefully articulated keyword research could provide a key to the words and phrases your potential customers are utilizing to locate you. If you are serious about your Internet business and you should, we highly recommend that you consider subscribing to a reliable keyword research service to generate the most accurate keyword lists. Search engines are known to rank those web sites higher that include these first level keywords in the domain name. For instance, if your niche service is to offer people to get cheap secured loans, the obvious choice would be www.getcheapsecuredloans.com . It doesn't really matter in which order you choose your keywords as a part of your domain name because search engine spiders are configured to parse the domain name and establish the right association.
SEO and the Dot Com Advantage
As far as possible, try to stay with a .com because search engines are known to have a clandestine love affair with .com domains. It is preferable to have a .com domain name with your keywords in the wrong order as opposed to a .biz or a .info name with the right keyword order. For instance, www.getcheapsecuredloans.com will get you a higher ranking than www.getcheapsecuredloans.info all else being equal. That is why you always hear about the dot com era and not the dot net or the dot org era in spite of the fact that all these extensions were introduced at the same time by Network Solutions Inc., Internet's first domain registrar. It is amazing to notice how many Internet entrepreneurs choose not to cooperate with the search engines often due to ignorance when it comes to increasing web traffic on their web site. Choosing the right keyword rich domain name is indeed a prerequisite to Internet Web site hosting that is both reliable and drives web traffic to your site.
About the Author
Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.
No comments:
Post a Comment