3 Simple Rules for Developing Keyword Phrases | Increase Website Traffic

People who are trying to create successful internet marketing plans often ask themselves, “How can I increase my website traffic?” This question can be a bit frustrating, especially for people who are not familiar with how the search engines operate and are therefore unable to secure top placement with keyword phrases. People who are hoping to gain more web traffic through the incorporation of keywords can avoid the frustration others have experienced by following these 3 simple rules:

1. Consider Your Users

The very first thing you should do when developing keyword phrases to get web traffic is to think like your users. You should make a list of words you believe your users would use to find your website. For example, let’s say you own a furniture store in Miami and that you want to market your products online. Try to imagine that you are your potential customer. What keywords would you use to find your store?

Chances are you would use keyword phrases like “furniture store” or “Miami furniture store”. While these keyword phrases are a good beginning, you will want to be more detailed. Make a list of all the keywords that come to mind and then expand upon your phrases. Instead of using the word “store”, be creative and use similar words like “shop” or “retailer”. Instead of just using the word “furniture”, be specific on the type of product you sell and use phrases like “leather couch” and “dining room table”. Also, if you sell brand names, specify it by using a keyword phrase such as “Bosch kitchen appliances”.

You can effectively increase website hits by simply expanding on your keyword phrases. Additionally, by being more specific with your keywords, you will have a keen advantage over your competitors who may be targeting generic search terms.

2. Target a Specific Geographic Location

This is a very simple tip that will help you immensely as you try to increase web traffic. As you are developing your keyword phrases, remember to include the location of your business. If you live in a very populous city, make a list of the specific regions you service. For instance, if your business is in Los Angeles, think on a smaller scale and list areas like: West Los Angeles, Santa Monica, San Fernando Valley or Mid-Wilshire. Using the furniture store example, simply append the geographic location and utilize keyword phrases such as “West Los Angeles furniture store” or “Santa Monica kitchen appliances.”

3. Think 4 Words

Research shows that the most effective keyword phrases consist of 4 words. In fact, in a recent study by One up web, it was revealed that higher conversion rates stem from longer keyword phrases . The firm discovered that websites conversion rates increased based upon the length of the keyword phrase being used, but ultimately peaked at 4 words. It is also known that users who type in 1-2 keywords tend to browse through the search results, whereas users who search for 4 keywords are more serious about their inquiry and will be more likely to click on natural listings. When you are developing your keyword phrases, you should stick to four specific words that identify your line of business, your product and the areas you service.